https://pmn.digital/insights/ Articles from the pmn.digital team on tracking, attribution, advertising, privacy and websites. en Tue, 27 Oct 2026 18:30:00 GMT https://pmn.digital/insights/last-click-attribution-which-marketing-brings-sales/ https://pmn.digital/insights/last-click-attribution-which-marketing-brings-sales/ Tue, 27 Oct 2026 07:00:00 GMT Vjeran Andrašić Analytics Google and Meta both claim the same sale, and your CRM can't say which campaign closed the deal. Here is how first-party attribution connects marketing to real revenue. https://pmn.digital/insights/welcome-to-the-agent-ready-internet/ https://pmn.digital/insights/welcome-to-the-agent-ready-internet/ Tue, 26 May 2026 06:00:00 GMT Vjeran Andrašić Development AI agents are starting to browse, book, search and interact online. WebMCP is helping them do it properly. https://pmn.digital/insights/server-side-tracking-modern-data-accuracy/ https://pmn.digital/insights/server-side-tracking-modern-data-accuracy/ Sun, 26 Oct 2025 07:00:00 GMT Vjeran Andrašić Analytics The industry is shifting toward something more robust and private: server-side tracking. https://pmn.digital/insights/BIMI-apple-business-connect-and-outlook-verification/ https://pmn.digital/insights/BIMI-apple-business-connect-and-outlook-verification/ Mon, 13 Jan 2025 07:00:00 GMT Vjeran Andrašić Advertising From BIMI to Apple Business Connect and Outlook verification, discover proven strategies to increase brand trust and ensure your messages reach the inbox. https://pmn.digital/insights/how-old-is-your-website/ https://pmn.digital/insights/how-old-is-your-website/ Sat, 04 Jan 2025 07:00:00 GMT Siniša Žugić Development Don’t let your website grow a beard – it’s like a storefront; you have to keep it fresh. https://pmn.digital/insights/how-to-plan-and-write-a-text-for-your-website/ https://pmn.digital/insights/how-to-plan-and-write-a-text-for-your-website/ Thu, 19 Sep 2024 06:00:00 GMT Siniša Žugić Development Placeholder text may seem convenient, but it can be a major obstacle in the development process. Learn how to plan and write a text for your website. https://pmn.digital/insights/common-mistakes-and-pitfalls-of-gdpr-cookie-consent-modals/ https://pmn.digital/insights/common-mistakes-and-pitfalls-of-gdpr-cookie-consent-modals/ Wed, 18 Sep 2024 06:00:00 GMT Vjeran Andrašić Privacy The most common cookie consent banner mistakes found by the EDPB Cookie Banner Taskforce, and how to respect user privacy while making the most of your campaigns. https://pmn.digital/insights/data-driven-feed-campaigns/ https://pmn.digital/insights/data-driven-feed-campaigns/ Wed, 18 Sep 2024 06:00:00 GMT Vjeran Andrašić Advertising Learn why data-driven feed campaigns are superior to traditional static ads and how they can help you reach your target audience more effectively. https://pmn.digital/insights/advertising-open-positions-using-google-display-and-meta-ads/ https://pmn.digital/insights/advertising-open-positions-using-google-display-and-meta-ads/ Mon, 16 Sep 2024 06:00:00 GMT Siniša Žugić Advertising Boost candidate reach by 3x with Google Display & Meta ads. Optimize job ads for unmatched visibility, precise targeting, and cost-effectiveness.