Insights
Read about the latest trends, best practices, opinions and tips on how to improve your digital presence.
Analytics
Last click is lying to you
How to see which marketing actually brings sales, not just clicks.
Read article Development
Welcome to the agent-ready internet
AI agents are starting to browse, book, search and interact online. WebMCP is helping them do it properly.
Read article Analytics
The beauty of server-side tracking
A quiet revolution behind modern data accuracy.
Read article From BIMI to Apple Business Connect and Outlook verification, discover proven strategies to increase brand trust and ensure your messages reach the inbox.
Read article Don’t let your website grow a beard – it’s like a storefront; you have to keep it fresh. Build a new one every four years (or sooner).
Read article Stop leaving people behind. Triple your reach among potential employees with digital advertising.
Read article Since the enforcement of the General Data Protection Regulation (GDPR) in 2018, websites have been scrambling to comply with its stringent requirements on user data privacy.
Read article One of the major challenges in creating a new website is writing its text. This is why this step in the development process is often pushed to the end. By postponing this step, you are often threatening the integrity of the whole project, both financially and timewise.
Read article In the ever-evolving landscape of digital advertising, staying ahead of the curve requires more than just creativity – it demands data-driven strategies that resonate with the right audience at the right time.
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