Advertising is the key to accelerated growth, helping you reach the right audience, maximize impact, and scale your business faster

Google Ads, Meta and the other ad platforms

pmn.digital is a performance marketing agency and a certified Google Partner. We have been using Google Ads since its beta phase and have run digital ads since the early internet days, for hospitality brands, FMCG brands and B2B companies.

What we run, platform by platform:

• Google Ads: Search, Display, Video, Performance Max, and dynamic and feed campaigns across Google and partner networks. This is where most eCommerce and lead generation budgets go.
• Meta: Instagram, Facebook, Messenger, WhatsApp and Meta Audience Network, for awareness, catalogue sales and recruitment campaigns.
• ChatGPT: OpenAI's ChatGPT Ads, shown below ChatGPT answers and matched to the conversation, on reach or click campaigns.
• LinkedIn: business-related targeting options for B2B campaigns.
• TikTok, Pinterest, Reddit and X: when your audience is there and the creative fits the platform.
• Amazon: advertising on the largest global retail platform.

Performance marketing, not vanity metrics

We measure campaigns on conversions and real business goals, not clicks and impressions. That only works when the measurement is right, so every advertising engagement starts with the tracking: conversion events in Google Analytics and Google Tag Manager, online and offline conversions joined through Measurement Protocol, and consent handled with Google Consent Mode v2 so Google Ads still receives the signals it needs to optimise when users decline cookies.

Where browsers and ad blockers hide conversions, we move the confirmation of purchases and leads from the browser to your backend. Our article on server-side tracking and modern data accuracy explains why campaigns can look like they underperform when the platform simply cannot see the conversions any more.

Reporting is in Looker Studio dashboards built on your own data, so you see the same numbers we do. You get weekly updates and a monthly report.

eCommerce: dynamic and feed-based campaigns

Our true strength lies in eCommerce. Dynamic ads pull from a feed of data, such as a product catalogue, and show each visitor the products they looked at, with current prices and related items. The work is in setting up the data tracking, preparing the feeds and establishing the relations between items in them; the platforms' machine learning does the rest. We have written up how data-driven feed campaigns work and why they beat static ads for retail, travel and real estate.

From simple campaigns to complex sales funnels, we build what your objectives need, across every platform that supports dynamic advertising.

Recruitment advertising on Google Display and Meta

Job boards only reach people who are actively looking. Google Display Network and Meta reach the much larger group who are open to a new role but not searching, with geotargeting around the actual place of work and formats that show company culture. For a staffing group in North Macedonia we ran Meta recruitment campaigns that reached older workers on Facebook and younger workers on Instagram. Read how to advertise open positions using Google Display and Meta ads.

How an engagement runs

We start with your objectives and the state of your accounts and tracking, agree the campaign structure and budget, then build, launch and optimise. Transparency is key to our approach, which is why we stand by our 'no bullshit marketing' philosophy: you own the ad accounts and the data.

Related reading

• Advertising open positions using Google Display and Meta ads
• Data-driven feed campaigns
• Server-side tracking: the quiet revolution behind modern data accuracy
• How verified logos (BIMI) boost email deliverability and trust